Establish employee trust and loyalty

The latest research in the field of employee management with respect to mitigating the company's growth in terms of turnover costs has focused on the notion of employee satisfaction.

Not only is it common to hear notions such as workplace culture, employer branding and employee engagement in the jargon of HR opinion leaders, but these concepts are precisely so current that they are actually too important to ignore. 

We will turn our attention to the idea of loyalty. Do you wonder what contributes most concretely and significantly to employee retention? Keep reading to find out!

Loyalty begins with trust.

What is trust? And to what extent is it related to employee loyalty? First of all, trust is putting your faith in the actions of another person without any control or guarantee of success. 

According to the authors of an article in Total Quality Management and Business Excellence, to go back to its origins, you have to start with trust. A basic level of trust is required for an employee to be loyal to a company. In some cases where trust is very low, we can see high turnover rates and very low levels of employee satisfaction. 

Trust is exercised with both management and peers. And while trust in management ultimately contributes to employee loyalty to the company, trust in peers contributes much more effectively to employee satisfaction - and an employee who is satisfied with this source as well as management will have a deeper sense of loyalty to the company.  

In terms of employee confidence in their management, it boils down to a few key areas. Decisions taken at the management level must be fair and transparent while ensuring consistency between words and actions. Management departments that effectively perform this task have a higher level of trust in their company.

The Importance of Employee Recognition

Paul J. Zac, in The Neuroscience of Trust, argues that there are eight management behaviours that promote trust. However, he argues that of all these management techniques, your average American company can achieve higher levels of trust in its business fabric by focusing on recognizing excellence and sharing information. 

For the employee, these bonds of trust are not only preferable in the workplace, but they are at the heart of his needs in order to remain loyal to his company. A final quote from Paul J. Zac: "Trust and determination[...] reinforce each other, providing a mechanism for the prolonged release of oxytocin, which produces happiness". 

If you want your company to have loyal employees who are committed to your company's objectives, then you should practice recognition in your managerial behaviour routines. At Williams Recognition, we strive for excellence and success with our recognized recognition programs.  

https://www.researchgate.net/profile/Birgit_Renzl/publication/228109411_The_Relationship_between_Interpersonal_Trust_Employee_Satisfaction_and_Employee_Loyalty/links/545a5be10cf2c16efbbaae1c.pdf 

https://www.levelfiveexecutive.com/wp-content/uploads/2017/03/hbr-neuroscience-of-trust.pdf